Time Warner is a large multinational media corporation. The company was founded in 1990 as Time Warner and is now the world’s second largest media and entertainment conglomerate (behind The Walt Disney Company). Time Warner was spawned from a merger of two companies, Warner Communications, Inc. and Time Inc. Since then Time Warner has amassed a huge network of companies all funneling money to this mass media corporation.
Below is a list of the major divisions of Time Warner. They also show some of the major companies owned by these various divisions. If you are looking for a more detailed map click HERE.
- Time Warner Global Media Group
- Time Inc.
- Golf Magazine
- Sports Illustrated
- Warner Bros. Entertainment
- DC Entertainment
- New Line Cinema
- Warner Bros. Studio
- Turner Broadcasting System
- Adult Swim
- Cartoon Network (Worldwide)
- TCM (Worldwide)
- @ Max
Time Warner seems to concentrate a lot of its focus on both the TV and Film side of media as well as magazines. They are actually number one in total magazine circulation with about 32,582,300 magazines in circulation all over the world. They are also number two in cable news viewership with 1,040,00 viewers. Time Warner grows and changes constantly. Actually many groups owned by Time Warner have been able to branch off and become strong independent companies, including AOL and Time Warner Cable to name a few.
In 2012 Time Warner made total revenue of $28.7 billion, which is amazing to say the least. Their expert use of horizontal integration, especially, helped them reach this mass income that year. Time Warner spans many media outlets including TV, Film and magazine and each can and has completed the other through various forms of advertising. There TV and Magazine companies can promote each other through advertising as well as both can promote new films owned by Time Warner.
I feel that no matter what I will always be surprised at the sheer amount of money these corporations make in a year. Of course I definitely helped Time Warner reach that with my love of HBO and most Warner Bros. movies but its just amazing when you think about all the money made by these groups. Time Warner effectively promotes it corporations by using other corporations it owns to do so. Its plain to see why Time Warner is one of the top mass media conglomerates in the world and will probably continue to be one for many years to come.