Ownership and Control – Regulation in advertisements

99% of US households have at least one television. The average child watches 1,480 minutes of TV per week. Think about how many advertisements kids view in that time, and what each separate ad is trying to do. The purpose of advertisements are to make a product seem more desirable, desirable enough to make viewers go out and purchase the product. Lately, companies have gone to extreme measures in order to make up the minds of viewers. Look at some of the examples in this video:

Many ads contain strong sexually suggestive content. These ads can provide some humorous entertainment for viewers of an older age, but for younger kids, they relay messages about gender identity that aren’t healthy. Many ads feature women who are portrayed as objects of sexual fascination, and a lot of the time subtlety is not even a factor. Not only do these commercials create images of how men and women should interact, they provide children with a false image of what an ideal man or women looks and acts like.

 

These advertisements pose a different issue:

These commercials send the message that violence is fun and comical, not something we want children to have ingrained in their heads.

 

Many would argue that it’s up to parents and supervisors to do the censoring. If they don’t want their child to see certain images they can employ channel blocks, hide the controller or create a password.

 

Companies benefit largely from these inappropriate ads, because many people find them entertaining; something to keep them amused while they are waiting for their show to come back on. Many would even argue that there should be less regulation. That’s where it gets tricky because many viewers’ brains have developed enough that ads don’t have as much as a negative effect, and it’s a hard thing to do to limit what an entire nation views based on the fact that it is unhealthy for a small percentage of the audience.

 

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