This commercial reflects the ideologies of racism: that a black man in close proximity to your child is not a safe situation. It enforces the stereotype of black males being considered dangerous and untrustworthy, and the stereotypical protective mother. Another stereotype that is present in the commercial is the sad, helpless child whom society demands be aided. Not only that, but they compare a black man to toothpaste. The message in the end may be that “looks can be deceiving”, but in order for that to be a positive message, the company must be assuming that everyone is scared of black people.