The Future of Media

Not only have I learned a lot about the state of media within the past couple of months, but I’ve been trained to think more critically about what is going on around me in our new media culture.  Media is always changing, and it is very complex in its content and messages.  But, you can easily step into any current event happening around the internet or on TV or by picking up a magazine and analyzing it, either in depth or in a broader sense.  By doing this we can learn so much about how our society functions and develops, and allows us to predict how things will turn out down the line.

I think the new media culture has already proven that our lives revolve around how we communicate.  Social networks like facebook and myspace have shaped how we interact with friends, employees. and complete strangers! (hopefully not) we can display our beliefs and ideologies through pictures or videos we post to the internet, and news can be acquired quickly and efficiently.  Of course these can all be negative things too.  People come into contact with dangerous people through facebook, argue over controversial images, and are misled by false news reports.

Here is an article I found earlier today…http://www.today.com/health/when-thigh-gaps-attack-targets-photoshop-fail-goes-viral-2D79356844

Target has been photoshoping their models?! Who knew?!  It is hard to tell why people were surprised about this image.  Were they surprised that a model’s body was changed and posted to the internet, or surprised that Target let it be so obvious?

The point is… the internet IS whatever we make of it.  People are becoming consumers of media at a very young age, and because of that we have to take initiative to make it a safe and productive environment.  If future generations grow up with adults arguing on the internet about a woman’s image being manipulated for advertising purposes, it will transition and become a norm and eventually become a fundamental part of our society.  There are so many other things that we need to worry about as a society, and making this silly controversy the headline of a prominent website gives people the wrong idea.  Everything that is posted to the internet is a powerful message, it was intended to be a tool to help society progress.  But, when the wrong message is sent to the public, it becomes a tool of destruction rather than construction.

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