Media and society are forever growing. As media evolves, we as a society move with it. I was lucky enough to attend a keynote during fall quarter that was about the growing media technologies we will soon see in households. The speech was giving by one of the high-up professionals that work at NBC Universal. Although I don’t remember his name or exact position, I do remember a little bit he had to say about the future of media.
He talked a lot about the new technologies arising, including Google Glass, which has recently been introduced the public. I agreed with a lot he was saying which ranged from the amazing technology it took to make Google Glass and the ridiculousness of wearing computer glasses. Technologies have grown to a point where instead of using them outside of your day-to-day actives, they have actually been integrated into our social life.
This integration isn’t stopping just yet. At the keynote, they revealed some of the tech being created right now that show this tech and life integration even more. The one that stood out to me was these contacts that act in a similar manner to Google Glass. This stood out to me because all I could think about is putting a tiny computer that close to my eye can’t be safe, but this is a prime example of the integration taking place. I’m constantly baffled by the tech that is being created and it blows my mind that we could even attempt to make contacts that will let us see and search the Internet.
We’re breaking the barrier between life and technology and combining them into this new technological phenomenon that is taking over the world in a sense. This constant integration between our life and the technologies that arise in it, I feel, can be both negative and positive.
We are being consumed. Obsessed with the idea that technology is required to live. Honestly though, in this day and time I couldn’t imagine anyone being completely stable, financially and socially, without technology. Of course you can take an Into the Wild ideal and live alone in the woods but to call that stable is a little foolish. These new media technologies give more immediate and interesting information and are very helpful in that sense. I just wonder if we will ever go to far when it comes to integrating technology in our lives.
(Watch the ad before reading as to better understand what I’m talking about.)
As you can tell from the ad, Dr. Pepper’s creative team seemed to not understand what they we really portraying. First off, it created this “ideal man” that was supposed to be what every man should be and act like. This action-adventure manly man is shooting guns and fighting ninjas, just like the average man would do obviously. This overhyped action-adventure extravaganza portrays men in a light of being these violent and senseless animals.
This ad doesn’t only generalize men but women as well. The man in the ad says, “This is our movie” generalizing that all men must love these action-adventure films but it also saying the women can’t enjoy those types of film. It generalizes women again when it goes on to say that women can “keep [their] romantic comedies and lady drinks to themselves.” This ad just overgeneralizes what men and women are. Men are these burly men that only like guns and violence while women are just fragile, weak romantics.
I understand what the ad is getting at; Dr. Pepper is a drink that is most commonly purchased by women. So, the company is trying to widen their consumers by specifically targeting men by creating an ad that a stereotypical man would enjoy. The funny thing is after this ad came out not only did sales from women drop but so did sales from men. This ad backfired and in the end tarnished Dr. Pepper’s name showing them as a sexist company.
After this huge fallout with this ad, Dr. Pepper ended up taking down this ad. Believe me, it took some searching to find that really poor quality version of the ad. Overall, this ad reinforces the gender roles we see in today’s society. It portrays what our society/the producers believe a man to be while also excluding women from their product and insulting both sexes.
On April 15th 2014, Boston was hit with a horrifying bombing during the Boston Marathon. The news of this bombing traveled extremely quickly with simple bystanders live tweeting and updating the happenings. This social media explosion (sorry for the inappropriate pun) greatly affected the reporting and investigation of the bombing.
With social medias step up with expediency against the reporters and broadcast media, the information gets out a lot quicker. However, at times it can be loose or just down right false. Especially with the Boston Bombings, tweets started flooding in seconds after the explosion. Its what happened after the initial shock that made the idea of citizen journalism look bad.
According to Chris Measures post “The Rise of Citizen Journalism”, Reddits coverage of the Boston marathon led to citizen journalists wrongly accusing people for the bombings. This actually led to the families of the accused being harassed and defiantly didn’t help with the actual police investigation of the bombings. The problem with it is that Reddit is an unpoliced platform for people to post on. Which means no gatekeeping, just people deciding to put what they qualify as news on this website.
Social media is fast and people want the fast and easy news. As you can tell by the image above, the news one gets from twitter and various other social medias is the fastest but it also has less volume, meaning that there is not as much information. You can’t really fit all the information of a bombing in a 140 characters and also more information is revealed over time. With that broadcast media is obviously more reliable and can put out the most important information because they take the time to collect it and make the news story.
The challenge with this struggle between citizen journalism and the broadcast media is that people sometimes believed some of the false information being tweeted by the public. In the case of the Boston bombing of course twitter and other social medias let people know the basics of the event and it was the quickest way to know. However, since broadcast media took the time to collect the information and decide what they want to publish through gatekeeping, they had a trustworthier story even when it’s jumbled up with the false and confusing social media coverage.
Net Neutrality can be defined as the principle that Internet service providers have to treat all the data that is on the Internet the same. So this basically this means companies like Time Warner Cable and Comcast (Internet Service Providers; ISP’s) are not allowed discriminate on any site based on content, its users, etc. Until recently Net Neutrality is a rule that the ISP’s in the United States had to abide by thanks to the FCC. However, a judge recently struck down what little control over Net Neutrality the FCC had. Thus making big companies like Verizon, Time Warner Cable, and Comcast the new gatekeepers of the Internet.
Advocates for Net Neutrality are worried that without it these large companies will block or even slow down the content that they don’t own or whatever they would choose. While opponents of Net Neutrality claim that these ISP’s have no plans block content or lower network performance. However, there have been signs that the ISP’s will start doing that seeing as Comcast has already slowed peer-to-peer (P2P) communications with other companies beginning to do the same. Opponents also say that with the FCC controlling Net Neutrality there are many privacy concerns. With the FCC controlling the Internet it makes it easier for the government to view what you are doing on the Internet. Unfortunately, these big companies will also be able to monitor what you’re doing on the Internet and use it for their financial advantage.
With Net Neutrality controlled by the FCC the people that benefited were the creators and the users. But with it now controlled by the ISP’s, the ISP’s are who benefit because they are the ones that can and may make a profit.
These ISP’s are not only in the Internet Service Provider business but they are also in the media business, so there is nothing stopping them from picking favorites when it comes to you accessing the web. This cut of Net Neutrality also hurts creators, if these ISP’s decide to block sites and have people pay more or even the creators pay more to view them, that money doesn’t go to the website it goes straight to the company. Its technically cutting off the audience of these sites thus cutting the income these sites receive. Granted none of this has actually started yet and may not, but without Net Neutrality it does give them that power.
Take this for example if we pay for electricity in our house why should the electricity companies decide what we do with our electricity. Same with paying for water and gas, they can’t take away your right to do with it as you please as long as you pay. So, why should paying for Internet be any different?
Time Warner is a large multinational media corporation. The company was founded in 1990 as Time Warner and is now the world’s second largest media and entertainment conglomerate (behind The Walt Disney Company). Time Warner was spawned from a merger of two companies, Warner Communications, Inc. and Time Inc. Since then Time Warner has amassed a huge network of companies all funneling money to this mass media corporation.
Below is a list of the major divisions of Time Warner. They also show some of the major companies owned by these various divisions. If you are looking for a more detailed map click HERE.
- Time Warner Global Media Group
- Time Inc.
- Golf Magazine
- Sports Illustrated
- Warner Bros. Entertainment
- DC Entertainment
- New Line Cinema
- Warner Bros. Studio
- Turner Broadcasting System
- Adult Swim
- Cartoon Network (Worldwide)
- TCM (Worldwide)
Time Warner seems to concentrate a lot of its focus on both the TV and Film side of media as well as magazines. They are actually number one in total magazine circulation with about 32,582,300 magazines in circulation all over the world. They are also number two in cable news viewership with 1,040,00 viewers. Time Warner grows and changes constantly. Actually many groups owned by Time Warner have been able to branch off and become strong independent companies, including AOL and Time Warner Cable to name a few.
In 2012 Time Warner made total revenue of $28.7 billion, which is amazing to say the least. Their expert use of horizontal integration, especially, helped them reach this mass income that year. Time Warner spans many media outlets including TV, Film and magazine and each can and has completed the other through various forms of advertising. There TV and Magazine companies can promote each other through advertising as well as both can promote new films owned by Time Warner.
I feel that no matter what I will always be surprised at the sheer amount of money these corporations make in a year. Of course I definitely helped Time Warner reach that with my love of HBO and most Warner Bros. movies but its just amazing when you think about all the money made by these groups. Time Warner effectively promotes it corporations by using other corporations it owns to do so. Its plain to see why Time Warner is one of the top mass media conglomerates in the world and will probably continue to be one for many years to come.