Category Archives: Blog #5

Our Future in Media and Technology

For our generation and future generations, we will all have grown up in the age of modern technology. We will have grown up with cellphones, the internet, computers, etc. It has always been apart of our lives and will continue to be in the future. We will continue to influence media and technology, and media and technology will continue to influence us.

Media will continue to evolve to the needs and wants of the public and vise versa. We will continue to rely on the media outlets and gatekeepers to inform us about society and culture through their influence and our own influence upon each other. The method by which we interact with media will also continue to change and the line between sender and receiver will cease to exist. Even now we can say that senders are receivers and receivers and senders. They work together in a cycle.

We take the media and modern technology for granted. In our parents generation, they did not grow up with cellphones, the internet, or computers. These things have made it easier for us to find information, connect with people from around the world, and share information amongst each other in ways that people wouldn’t have even imagined 20 years ago.

Our strong attachment to the media and modern technology is not necessarily a good thing. The easy access to a plethora of information makes it easier for people to plagiarize, be distracted by social media and other forms of media, and just looking up information does not mean we have learned it. As we all know, this past month PioneerNet and Blackboard had some major issues that prevented us from accessing the internet and printers and some people couldn’t even get into buildings because the keycard locks were also not working. In this event, I realized how dependent we are on this technology to allow us to do simple things, and that without it we are at a loss and sometimes struggle to function without it.

As our technology and media advance we will have to adapt to it and it to us.

Here are some very interesting videos about technology and how it can influence our future media and lives, in a time that does not seem to be too far from now.

Corning (w/commentary) (w/o commentary)

This video presents a future where our lives are surrounded by interactive, durable glass. The ideas that Corning presents are not far fetched at all. The interactive glass would benefit companies around the world, allow doctors from different continents to share information and help examine each others patients, and let students visually and physically interact with the lesson.


In this video by the Australian company Telstra, they present a world with technology that is suggested to not too far ahead of our present time, where it is common for people to have Google-glasses-like glasses that take photos, inform the user of a text, tell time, and more. There is also a refrigerator with a digital shopping list on the door that keeps track of what is needed, a phone that is clear like glass and compatible with other technological devices with just a swipe on the screen, and more. Also, the song is “Such Great Heights” by Death Cab for Cutie, which could have been used to support the ideas and future technologies that Telstra presented in the video.

Oculus Rift



Technology for the future

I was sitting in the library with one of my friends and I was talking out loud while brainstorming my topic for this post.  I said something along the lines of, “there will be heavy reliance on technology”.  My friend said “there already is!”  I completely agree with her of course, but it got me thinking, what more could change for the future?  Nothing.  Nothing will change, in the way that we will be heavily reliant on technology and our reliance will continue to grow and grow and grow some more.   I can’t envision a future without technology.  I can’t imagine a world in the future where we won’t need it.  As the media grows, we will be forced to grow as well because if we don’t grow with it we will be left behind.  There is no way that our society can move in a direction that media won’t be needed.  Going along with that, we are forced to use technology, the internet and the media in our everyday lives.  For example, I can rarely do any of my homework as a student without needing my computer.  I have research that needs to be done, homework assignments on websites, and papers to be written up.    

                Because the new media is so interactive already, I see the participation of the viewer increasing and an increase in citizen journalism.  I see an increase of professional networks and professional resources relying more and more on the everyday citizen.  Maybe not necessarily “relying” on the people’s information, but using and publishing information that everyday people might have discovered or experienced first.  To me, it seems as if the “I’m there, you’re not, let me tell you about it” idea might be more and more applicable to the citizen journalist and not just the traditional journalist.  Especially because we carry our cell phones around with us everywhere and we can document an event at a moment’s notice.  Because of this, I unfortunately see a continued drop in the amount of journalists.   I wish this wasn’t the case because of the resources and benefits that professional journalists have at their disposal.  But that is what I think will happen.

                The influence of new media on me and my peers can already be seen in everyday life.  As a college student, I don’t have a TV in my room, I just have my laptop and that is where I get all of my information from.   If I hear about something by word of mouth it is from my friends and then I immediately turn to the internet as my source of information.  As for the civic actions of me and my peers, I think there will be a lot of online activism and opinions.  People will continue to have their values and beliefs but will do it from a distance.  People will hide behind wall of the internet and the anonymity that is also possible from the internet.   

This is an article on civic actions that I found that was interesting:

                I think that the advances that are being made in this day and age are actually amazing.  It seems crazy to me that all of this was invented, and fairly recently.  But it is hard to imagine my life without it.  I think that by the time I might be having kids, the technological advances will still be rolling out.  But unfortunately I see these products being forced down our throats a little, and like I mentioned before, we might have to submit to it slightly just so we can keep up with everyone else.  As a student now who relies so much on technology, I can only imagine that my children will unfortunately be in the same place.  But I would like to say that I would try and do my best to prevent an unhealthy reliance on Facebook, or something like that.  Though, by that time comes around, it might be difficult to tell what an “unhealthy” amount will be because of the necessity of technology to function today. 

I think that the technological future is bright and full of discoveries and advances but I fear that the affects will be negative for society. 

The Future of Media

Not only have I learned a lot about the state of media within the past couple of months, but I’ve been trained to think more critically about what is going on around me in our new media culture.  Media is always changing, and it is very complex in its content and messages.  But, you can easily step into any current event happening around the internet or on TV or by picking up a magazine and analyzing it, either in depth or in a broader sense.  By doing this we can learn so much about how our society functions and develops, and allows us to predict how things will turn out down the line.

I think the new media culture has already proven that our lives revolve around how we communicate.  Social networks like facebook and myspace have shaped how we interact with friends, employees. and complete strangers! (hopefully not) we can display our beliefs and ideologies through pictures or videos we post to the internet, and news can be acquired quickly and efficiently.  Of course these can all be negative things too.  People come into contact with dangerous people through facebook, argue over controversial images, and are misled by false news reports.

Here is an article I found earlier today…

Target has been photoshoping their models?! Who knew?!  It is hard to tell why people were surprised about this image.  Were they surprised that a model’s body was changed and posted to the internet, or surprised that Target let it be so obvious?

The point is… the internet IS whatever we make of it.  People are becoming consumers of media at a very young age, and because of that we have to take initiative to make it a safe and productive environment.  If future generations grow up with adults arguing on the internet about a woman’s image being manipulated for advertising purposes, it will transition and become a norm and eventually become a fundamental part of our society.  There are so many other things that we need to worry about as a society, and making this silly controversy the headline of a prominent website gives people the wrong idea.  Everything that is posted to the internet is a powerful message, it was intended to be a tool to help society progress.  But, when the wrong message is sent to the public, it becomes a tool of destruction rather than construction.

The Future of the Media

I believe that the media will still be a very strong driving force behind how people get their information in the future.  I think that the new media culture and technology will still have a similar effect, if not a stronger one, on my peers and myself in the future.  Being a Strategic Communications major at DU, I have realized that many of my classes have taught me how to correctly operate social media sites to promote businesses.  Also, as an intern this past fall term, I was in charge of doing majority of the Facebook, Twitter, and blog posts that promoted the festival I was interning for.  A while ago, a major teaching you this line of work was unheard of.  Now, it seems to be a norm throughout many schools (however, they usually call it just Media Studies or Communications). This new major opportunity in colleges leads me to predict that the media will be a very important tool used by all companies in the future, as many are hopping on that bandwagon now.  I think that my peers and I will be using more types of social media outlets and seeing the news on mainly a computer screen in the future.

I think that the future of media and the lives of the future children will be a brighter outlook.  Though I spent most of my time outdoors as a kid and occasionally a computer/video game or two, I feel that the future generation of children will be spending much more time on the newer kid-friendly tablets that they are creating for children.  I will definitely still make my kids play outside, because that is the fun of being a kid, but I think that the new children will be very accustomed to the new technologies since it seems to be a trend that kids 8 years and older have tablets (once saw a 3 year old with an iPad; don’t know the logic behind that one).  The new program that is all over commercials, ABC Mouse, is a testament to how young children are using technology to further their education.  I feel that the new generation of kids will be extremely technologically savvy.

I also predict that many of the social media outlets, such as Facebook and Twitter, will be slowly filtered out to make way for newer and more efficient social media sites.  I also feel that there will be more social media sites in the future, which has the potential to complicate things.

What began as a futuristic way to send and spread information has now seemed to engulf many people’s lives in a swirl of different social media sites. I for see this trend continuing in the future.  I predict that different forms of media (typically technological media) expanding and the print media slowly dissipating. I hope print media does not die out entirely, but I see it fading into the background by the time our generation has passed on.

The Media’s Future: “Infotainment”?

The new media culture and its ever-changing technology has greatly changed both the way we live and communicate. What began as a mere way to spread information to the public has since been high-jacked with the bombardment of advertisements trying to sell us, not only a product, but a lifestyle. We now see a polarization of viewpoints represented across various different cable TV channels, but even more than that is the selection made available to us. All of these channels cater to an audience wider than ever before (i.e. The ‘Golf Channel’ exists, I kid you not). Any cable subscriber can flip through tons of channels, and this speaks a lot to how far we have gone as a collective society.

Gone are the days in which we spend our leisure time “outside”, a word we are now completely unfamiliar with. The programming itself has become so much more centralized around entertaining the public rather than informing it. As discussed in class, there is the notion that we are collectively ‘dumbing ourselves down’. The evidence as of late would clearly support this argument, i.e. CNN’s ‘Breaking News’ alert when Justin Beiber was arrested.  Even I myself am guilty of this, as an avid reality TV viewer who spent a good majority of his weekend watching a marathon of America’s Funniest Home videos. While watching guys skateboard into rails and end up hospitalized is great and all; it really offers me no sort of intellectual benefit. Am I aware that I should have been reading a book or using my time more productively? Of course. Will this realization change my overall actions in the future? Most likely not, and therein lies the problem. Society’s obsession with celebrities and entertainment speaks volumes about where we are headed.

The future is difficult to predict, as we already know. What I can be certain of is that technology will continue to change at a rapid rate. We are above and beyond where we were even 10 years ago. This ever-changing technology will continue to out-do itself as we progress further. Technologies today are constantly working to be ‘the next big thing’ as companies attempt to actively out-do one another. We have recently seen our phones evolve into smartphones, and then tablets and watches, and even now to smart glasses (i.e. google glass) and this competitive fight to be the ‘top brand’ has only made the general public the “winners” as we stand back and buy every new product out there. This new technology, while engaging and highly efficient, has also come with its fair share of burdens. What used to be the norm was mailing letters to distant relatives, and now we instead Facebook them. What used to be the norm was having face-to-face conversations with friends, and now we instead Instant Message or text them. Just last week my geography professor Dr. Russel Fielding told us about how he facebook friend-ed a native of Tristan Da Cunha (very small remote island off the coast of South Africa) and he spoke to this individual about how our class was learning of the island’s unique geography. To which the islander responded, “Oh how fun! Please feel free to come on by anytime.” Dr. Russell Fielding now plans to create an Interterm course where he will hopefully be able to take a few DU students out there. Had this exchange taken place a mere 20 years earlier, it would have taken months of letters going back and forth. This new instant communication is quite powerful, but also makes us very lazy.

Taking it further, parents often times use an iPad as a parent figure as a means of quieting the child, which may seem like the easy solution for the moment, but this begs the question: Is that really the most beneficial solution for the child?  We see children today receive their own phone at such a young age, and this is a trend that will continue to be monitored moving forward. I would argue that having children rely on technology does more harm than good in that they ultimately learn very little. Since we have google to find any answer to pretty much any question, our actual in-depth understanding has diminished. In order for us to succeed moving forward, it is in our best interest to maintain the appropriate balance. Will society act on this notion? That’s the big overarching question yet to be determined.

The Future of Media

I believe that the media industry will continue to grow and expand as the years go on. There’s no denying that it consumes many people’s lives. In the U.S. at least it’s extremely hard to get away from it. For example just being a college student, your required to have a laptop, grades and many assignments are posted online, registering for classes is online, so no matter how hard you try you have to stare at a screen for at least the four years you’re here. It’s very hard to predict what the new next big thing is, because media trends feed off of each other. Who would have thought that vampires would become cool? But after the book series Twilight made into the movies, it became a huge phenomenon that sparked the television series “Teen Wolf” and “Vampire Diaries” which were related to vampires/mystical creatures. Same goes for the “Hunger Games” book series made into movies, now we see other trends of “utopian” worlds playing out in books and movies.

I can’t predict what the media will be like in the future, only that it will continue to expand just as it has in the past. If people are worried about future generations being too consumed by the media than it is our job to teach them what we feel is important; our traditional values/morals, that what you see on the internet/television is not always real, and to help guide them through these understandings.

Media and Technology Today

Throughout history there has been a silent understanding between the media and society, it has been a process of sharing information and knowledge.  When and why did this understanding change?  Today there is a disconnect between the media and society through what the media deems popular news and entertainment and what society wants or might expect to hear/see.  In this class we have learned some of the reasons for this disconnect.  From big media conglomerations and oligopolies, the realization that news can make money, journalist trying to maintain their position as gatekeepers and individuals taking on the responsibility of gatewatching and crashing in order to maintain some authority in an environment that is controlled by those with money vs. those with information.

In my opinion technology is the biggest advantage and disadvantage to the media and also to the individuals using it.  New forms of technology enable us to communicate our opinions and the ideals we believe in but it can also negatively influence those same beliefs.  A mass majority of our time whether in class, at work or at home is spent interacting with technology but how much of the content is informative and valuable?  The majority of media is a distraction from what is truly going on around us.  Yet, this new technology also gives individuals the ability to become their own journalist and share real-time, live information from around the world.  Creating the citizen journalist.

For me it is not about where the information comes from or how the story is uncovered, it is about finding a balance between news and entertainment along with objectivity and business interests.  I want to be an informed citizen but why does that mean searching multiple news outlets to find diverse accounts and reliable information that is not about celebrity gossip or political slander.