Time Warner Inc.

Time Warner Inc. is a massive global media conglomerate with holdings in various forms of media ranging from cable television to entertainment magazines. Time Warner recognizes the scale of their collaboration and maintains the goal of distributing high-quality media content to people worldwide. Home Box Office (HBO), Turner Broadcasting System, Warner Bros. Entertainment, and Time Inc. constitute this enterprise, creating products in television, film and publishing.

Ownership Map: Time Warner’s influence spans all aspects of popular media today. This ownership map displays some of the significant products and companies (the list seems endless) that are holdings of Time Warner Inc. For a more complete ownership map click HERE.

Home Box Office (HBO-Cable)

  • Cinemax
  • Cinemax On Demand
  • HBO
  • HBO2
  • HBO Comedy
  • HBO Family
  • HBO Go
  • HBO Home Entertainment
  • HBO On Demand
  • HBO Signature
  • HBO Zone
  • MAX

Turner Broadcasting System (Television and Web)

  • Adult Swim
  • Amo El Cine
  • Boomerang
  • Cartoonito
  • Cartoon Network
  • Cartoon Network Too
  • CNN/U.S.
  • CNN.com
  • CNNRadio
  • Glitz*
  • HTV
  • HLN
  • I-SAT
  • Much Music
  • NASCAR.com
  • Peachtree TV
  • PGA.com
  • Pogo
  • TBS
  • TheSmokingGun.com
  • TNT HD
  • Tooncast
  • Toonami
  • truTV
  • Turner Classic Movies
  • Turner Network Television
  • Turner Sports
  • Joint Ventures
  • Q-TV
  • WB
  • Warner Channel

Warner Bros. Entertainment (Film)

  • DC Entertainment
  • DC Comics
  • DC Universe
  • DCUniverseOnline.com
  • MAD Magazine
  • Vertigo
  • Flixster
  • New Line Cinema
  • Warner Bros. Pictures
  • Warner Bros. Television Group
  • Warner Bros. Animation
  • The CW Television Network
  • Studio 2.0
  • Telepictures Productions
  • Warner Bros. Television
  • Warner Horizon Television
  • Warner Bros. Theatre Venture

Time Inc. (Print)

  • Coastal Living
  • Cooking Light
  • Entertainment Weekly
  • Essence
  • Fortune
  • Golf Magazine
  • Health
  • InStyle
  • Money
  • People
  • Real Simple
  • Sports Illustrated
  • Sports Illustrated Kids
  • Southern Living
  • Sunset
  • Time U.S.
  • FanNation.com
  • LIFE.com
  • MyRecipes.com
  • ELLE
  • InStyle
  • Life and Style
  • Homes & Gardens
  • Horse & Hound
  • Marie Claire

Time Warner Investments Group

  • Adaptly
  • Adify
  • Admeld
  • Arroyo
  • Bigband Networks
  • Bluefin Labs
  • BroadLogic
  • Conviva
  • CrowdStar
  • Dynamic Signal
  • Double Fusion
  • Everyday Health
  • Exent
  • Gaia Online
  • GetGlue
  • GoldPocket
  • Glu Mobile
  • Kosmix
  • Maker Studios
  • MediaVast
  • Meebo
  • N2 Broadband
  • Nuvo TV
  • PlanetOut Inc.
  • PlaySpan
  • ScanScout
  • Simulmedia
  • SkyStream Networks
  • Tremor Video
  • Trion Worlds
  • Tumri
  • Turbine
  • Vindigo
  • Visible World

Time Warner seems to be constantly changing, however continues to maintain its power in the world of media. Time Warner Inc., formerly AOL Time Warner, was created when Warner Communications, Inc. and Time Inc. joined forces. As Time Warner has grown, so have the companies within it, some gaining enough influence to spin-off into their own independent companies. AOL, Warner Music Group, and Time Warner Cable all used to be owned by Time Warner Inc. but are now self-sufficient. Time Inc., the publisher of many popular magazines, will become an independent company later this year (Wikipedia).

Time Warner Inc. was both vertically and horizontally integrated when it was first established. It owned companies that produced various forms of media, but also several aspects of production of a single media product. For example, Time Warner owned the means to cable television (Time Warner Cable) as well as the cable channels themselves (HBO). As companies have dispersed and separated from Time Warner, this conglomerate has become primarily horizontally integrated, focusing on television, film, and magazine publishing. Time Warner has proven that it can withstand internal changes, demonstrating that its role as one of the major media corporations both in the United States and globally has longevity.

Time Warner employed nearly 34,000 people as of December 2012 and had a 2012 revenue of around 28.7 billion dollars. The size and scale of this corporation blows me away, but I am not surprised that it has had success given the nature of its products. It is clear that entertainment sells, and entertaining the masses through multiple means is a priority for Time Warner Inc. Movies, magazines, and cable television are amusing, often informative, and are ways in which people fill their time. I know that I have supported Time Warner through my love of People magazine and HBO movies. Time Warner Inc. has taken notice of what components of media consumers enjoy and used this information to create an incredibly successful, dominant, and influential corporation through the synergy of a diverse conglomeration of products and companies.


The Walt Disney Company

Blog Post #1

 The Walt Disney Company

The Walt Disney Company is an American multinational mass media corporation, which is headquartered in Walt Disney Studios in Burbank, California.  Walt and Roy Disney started this company, in 1923, first as an American animation industry, later diversifying into live-action film production, television, and travel.  The company really became a conglomerate in 1986, taking on its current name of The Walt Disney Company.  Today it is one of the most successful companies in the world having divisions in theater, radio, music, publishing, and online media, etc.

“Ownership Map”

(The Walt Disney Company operates as five primary units and segments)

The Walt Disney Studios

(film, recording label, theatrical divisions)

-Motion Pictures

-Disney Music Group

-Disney Theatrical Group

-Disney-ABC Television Group

-The Muppets Studio

-Pixar Animation Studios

-Marvel Entertainment

-UTV software Communications



Parks and Reports

(theme parks, cruise line, and other travel-related assets)

-Walt Disney Parks and Resorts

-Disneyland Resort

-Walt Disney World Resort

-Tokyo Disney Resort

-Disneyland Paris

-Euro Disney S.C.A

-Hong Kong Disneyland Resort

-Disney Vacation Club

-Disney Cruise Line


Disney Consumer Products

(produces toys, clothing, and other merchandising based upon Disney owned properties)

-Disney Store

-Disney Baby


-The Walt Disney Catalogue

-Disney Educational Productions

-Disney Direct Response Publishing

-The Baby Einstein Company

-Disney Magazine Publishing, Inc.

-Disney Book Publishing, Inc.

-Disney Comics


Media Networks

-ABC Television Network

-A&E News

-ABC Family

-Disney Channel Worldwide

-Radio Disney

-ESPN Inc.


Disney Interactive

(includes Disney’s internet, mobile, social media, virtual worlds, and computer game operations)


-Disney Family Network websites






-Avalanche software

-Rocket Park


-Starwave mobile



When Disney was a starting company in 1923, they were nowhere near being a conglomerate.  As years past and they diversified into live-action film production, television, and travel the company really started to take off.  In 1995, The Walt Disney Company decided to buy Capital Cities/ ABC Inc. for $19 billion dollars.  The combined company brought together the most profitable television network and its ESPN cable service.  This merger also developed Disney’s Hollywood film and television studios, the Disney Channel, its theme parks and its repository of well-known cartoon characters and the merchandise sales they generate.

When Disney bought Capital Cities / ABC Inc., it became the first media company with a major presence in four distribution systems: filmed entertainment, cable television, broadcasting and telephone wires.  This merger if Disney and ABC is a great example of vertical integration because the members of the supply chain are producing different products and services that combine to satisfy the common need.  In the recent years after the merger, rival television producers found that they had fewer outlets for their programs.   There was concern about whether the concentration of ownership might dilute the public’s choices of programming.

The deal provided Disney with more opportunities to expand overseas.  This created synergy between the two companies, having a positive effect on both companies as they worked together to increase profit.  I think Disney’s history is an unbelievable story and it will continue to be for years to come.  After the merger, the company’s success didn’t surprise me at all.  The reason they are so successful is because of how merging with ABC brought them thousands of different connections and industries to work along side with.  The more connections the company has, the more ways they can connect with the public to make a bigger profit.


The Comcast Corporation

Company Overview:  In 2011 the FCC (Federal Communications Commission) approved the takeover in majority share holdings of NBCUniversal, from General Electric to the Comcast Corporation. The initial merger combined the nation’s largest cable company and residential service provider with one of the world’s biggest producers of TV shows and motion pictures. In early 2013, General Electric divested its stake and sold its remaining holdings for approximately $16.7 billion and as a result, Comcast now owns 100 percent of NBCUniversal.  The merger has since expanded the company exponentially, both vertically and horizontally, in the media market.  Vertical integration includes the combination of video producer (NBCUniversal) and video distributor (Comcast Corp.)  Horizontal integration includes adding NBC’s programming to Comcast’s programming. Secondly, adding NBC’s broadcasting station to Comcast’s video network, which shows us how Comcast has become a powerful conglomerate entity.

Comcast’s media holdings now reach almost every home in the nation. It serves customers in 39 states and the District of Columbia. In addition to its vast NBCUniversal holdings, Comcast has 23.6 million cable subscribers, 18 million digital cable subscribers, 15.9 million high-speed Internet customers and 7.6 million voice customers. The company also recently reached a deal with Verizon Wireless, in which each side will market and sell each other’s services.  As a current Comcast customer, I have to say nothing really surprised me in my findings as I am pretty familiar with all of its properties.  However, it was surprising to find out just how many channels Comcast owns, as I myself did not know they were all connected by a much larger Corporation.

Annual Reports: Can be found here

2011 Revenue: $55.8 billion

2012 Revenue: $62.6 billion

Ownership Map: Full list here


  • NBC Network
  • USA Network
  • Telemundo
  • CNBC
  • Syfy
  • Bravo
  • Oxygen
  • Chiller
  • E!
  • CNBC World
  • The Golf Channel
  • Sleuth
  • mun2
  • Universal HD
  • Style Network
  • Hallmark Channel
  • G4
  • Comcast SportsNet –
  1. Philadelphia
  2. Mid-Atlantic (Baltimore/Washington D.C.)
  3. Chicago
  4. Sacramento
  5. New England (Boston)
  6. Northwest (Portland)
  7. Southwest (Houston)
  8. Bay Area (San Francisco)
  9. New York (8 percent stake)
  • MountianWest Sports Network
  • The Weather Channel (25 percent stake)
  • A&E (16 percent stake)
  • The History Channel (16 percent stake)
  • Biography Channel (16 percent stake)
  • Lifetime (16 percent stake)
  • The Crime and Discovery Channel (16 percent stake)
  • FEARnet (31 percent stake)
  • PBS KIDS Sprout (40 percent stake)
  • TV One (34 percent stake)

Film Production:

  • Universal Pictures
  • Focus Features
  • Universal Studios Home Entertainment

Digital Media Properties:

  • MSNBC.com (50 percent stake)
  • Hulu (32 percent stake)
  • Daily Candy
  • iVillage
  • Fandango
  • Plaxo
  • CNBC Digital
  • Flipboard


  • Clearwire Communications (9 percent stake)


  • XFINITY Voice
  • XFINITY Internet

Theme Parks:

  • Universal Studios Hollywood
  • Wet ‘n Wild theme park
  • Universal Studios Florida
  • Universal Islands of Adventure

Sports Mangement:

  • Philadelphia 76ers
  • Philadelphia Flyers
  • Wells Fargo Center
  • Ovations Food Services
  • New Era Tickets (ComcastTIX)
  • Front Row Marketing Services
  • Paciolan
  • Flyers Skate Zone


  • Comcast Interactive Media
  • Music Choice (12 percent stake)
  • SpectrumCo (64 percent stake)

The Walt Disney Company

The Walt Disney Company 

It would be very difficult to go throughout your life without hearing the word “Disney”. In terms of revenue the Walt Disney Company is one of the largest multinational media conglomerates in the world. This company filters into our lives through television, movies, music soundtracks, websites, all different kinds of apparel, theme parks, and vacation destinations. The Walt Disney company continues to become more powerful through its globalization in Latin America, China, Russia, India, Japan, the Middle East, and Africa. This company became incredibly popular through its entertainment value that attracts people of all different cultures, ages, and genders.

Ownership Map Full ownership map can be found here

Film and Theater

  • Touchstone Pictures
  • Marvel Entertainment
  • Walt Disney Pictures
  • Pixar Animation


  • Disney Music Group
  • Hollywood Records
  • Walt Disney Records


  • ABC-Owned Television Stations Group
  • ABC Family
  • ABC Studios
  • A&E Television Networks
  • The Biography Channel
  • Disney Channel Worldwide
  • ESPN along with ESPN.com and ESPN360.com


  • Hyperion Books
  • ABC Daytime Press
  • Mirimax Books
  • Disney Publishing Worldwide
  • Disney Digital Books
  • Disney Global Book Group
  • ESPN The Magazine along with ESPN Books

Parks and Resorts

  • Adventures by Disney
  • Disney Cruise Line
  • Disneyland Resort
  • Disneyland Resort in Paris (51%), Shanghai (43%), Hong Kong (48%),
  • Walt Disney Imagineering
  • Walt Disney World Resort


  • The Baby Einstein Company
  • Club Penguin
  • Disney Consumer Products including apparel, accessories, fashion, home, food, health, beauty, and toys.
  • Disney Interactive Media Group
  • El Capitan Theatre
  • The Muppets Studio
  • UTV Software communications

Disney’s take over of ESPN is considered there biggest horizontal integration, because the company doesn’t form a part of the production process of any Disney productions. Their take over of ABC however is considered there most major form of vertical integration because the TV network forms a place where Disney can broadcast its productions, and advertise their merchandise.

To conclude this I believe the thing The Walt Disney Company does best as such a huge conglomerate is feed off of its own synergy. They use their connections to other large companies as an advantage and a way to make profit. For example any movie Disney produces creates an unbelievable amount of advertisement for other companies. These advertisements would include the toys sold in stores and with kids meals, promotion for radio stations and movie cinemas, t.v. channels, video/computer games, virtually anything you could possibly think of. They target the public in multiple directions from multiple places and that is why they are and will continue to be one of the most successful companies world wide.


Berkshire Hathaway – A conglomerate holding company

Berkshire Hathaway, a conglomerate holding company in Nebraska, owns many other companies, called subsidiaries. The subsidiaries included within Berkshire Hathaway Vary greatly from one another,   including businesses/products of insurance, clothing, building products, flight services, retail, and most importantly:  media.

The Ownership Map that follows, includes the information given from this website here.

Ownership Map

Insurance Companies


– General Re


Clothing Companies 

Union Underwear Corp

– Fruit of the Loom

– Garan

– Russel Corporation

– Brooks Sports

– H.H. Brown Shoe Group

-Fechheimer Brothers

– Justin Brands

Building/Building Product Companies

– Acme Building Brands

– Benjamin Moore $ Co.

– Johns Manville

– Shaw Industries

-Clayton Homes

Flight Service Companies

– FlightSafety International Inc.


Retail Companies

–  Nebraska Furniture Mart * home furnishing

– RC Willey Home Furnishing * home furnishing

– Jordan’s Furniture Inc. * home furnishing

– Ben Bridge Jewelers

– Helzberg Diamonds * jewelry chain

– The Pampered Chef * kitchen tools

– Sees Candies * chocolate retail

– Dairy Queen * food, snacks, dessert, beverage

Media Ownership

– Buffalo Evening News— Broadcast Television & Print Media

-Buffalo Courier-Express— Print Media

-Omaha World- Herald— Print Media

– 63 Newspapers from Media General Inc.— Print Media

-Richmond Times Dispatch— Print Media

-Winston-Salem Journal— Print Media

– The Eagle *Texas Daily— Print Media

– Waco Tribune Herald * Texas Daily— Print Media

– Tulsa World— Print Media

– Greensboro— Print Media

– Roanoke Times— Print Media


After the research I have done I came to the conclusion that all in all, Berkshire Hathaway has a large variety of subsidiary companies. Within the Media most importantly, the abundance of subsidiaries include Print Media from all over the Country. My opinion on all of the print media, refers me back to the idea of media being able to be influential. Therefore, Berkshire Hathaway may have a lot of power over the readers who buy the print media they own, if they wanted it at least. In respects to synergy, Berkshire Hathaway often used its subsidiary companies to then create their own minor company in the same industry. Additionally, I believe Berkshire Hathaway represents horizontal integration because they specific and single-representations of product or media in each of the industries it has subsidiary companies.

Last, but not least, I recognized only a few subsidiary companies of Berkshire Hathaway’s. For one, I found it interesting that Berkshire Hathaway owns GEICO, an insurance company that everyone knows the commercials to because of the Gecko “mascot” present. Dairy Queen was also a surprising company to see because I did not expect that it as a common chain, would be owned by a large conglomerate firm like Berkshire Hathaway.

** All information came from the links provided: Wikipedia & The Berkshire Hathaway.

Blog Post #1: Mapping Media Ownership [DUE FRIDAY, 1/17 BY 11:59 PM]

In this assignment, explore a major media corporations, analyze its holdings, and comment on what you find. In addition to focusing on traditional media companies, you might also find it interesting to explore the growing media holdings of Web and technology companies such as Google and Facebook.

1. Choose a company to explore.

2. Use a search engine to find the company’s main Web site.  Visit the Web sites of the companies and carefully catalog both their media and non-media holdings.

3. Make an “ownership map”—a list of the companies and products owned by the two corporations, grouping the holdings by type of media.  (See the examples in Chapter 2 of Media/Society.  You do not need to create a fancy chart; a list by category is fine.)

4. Write a brief blog post that profiles your company, drawing upon the key concepts from your readings: conglomerate, concentration of ownership, vertical and horizontal integration, “synergy,” etc.  Don’t just repeat what you’ve cataloged in your “map.” (HINT: Many of the corporate Web sites include a recent company “Annual Report,” which can provide important insight into the company’s business strategy and view of their holdings. You might also benefit from the following resources: http://www.cjr.org/resources/ ; http://www.freepress.net/ownership/chart ; http://www.businessinsider.com/these-6-corporations-control-90-of-the-media-in-america-2012-6 ; http://stateofthemedia.org/media-ownership/ ; http://www.muckety.com/

5. Finally, reflect on what you’ve found.  Did you recognize some of the media outlets or products owned by your company?  Were you surprised by anything you found?  Explain.


Welcome to our class website.  This site will host the majority of our out-of-class interactions, including our thoughts and written assignments on issues related to media and culture.  Please take some time to get familiar with this site.  And if you’re looking for course announcements, readings, and other assignments, wander on over to our Blackboard page.

A site for our digital interactions