Tag Archives: #balance

Media and Technology Today

Throughout history there has been a silent understanding between the media and society, it has been a process of sharing information and knowledge.  When and why did this understanding change?  Today there is a disconnect between the media and society through what the media deems popular news and entertainment and what society wants or might expect to hear/see.  In this class we have learned some of the reasons for this disconnect.  From big media conglomerations and oligopolies, the realization that news can make money, journalist trying to maintain their position as gatekeepers and individuals taking on the responsibility of gatewatching and crashing in order to maintain some authority in an environment that is controlled by those with money vs. those with information.

In my opinion technology is the biggest advantage and disadvantage to the media and also to the individuals using it.  New forms of technology enable us to communicate our opinions and the ideals we believe in but it can also negatively influence those same beliefs.  A mass majority of our time whether in class, at work or at home is spent interacting with technology but how much of the content is informative and valuable?  The majority of media is a distraction from what is truly going on around us.  Yet, this new technology also gives individuals the ability to become their own journalist and share real-time, live information from around the world.  Creating the citizen journalist.

For me it is not about where the information comes from or how the story is uncovered, it is about finding a balance between news and entertainment along with objectivity and business interests.  I want to be an informed citizen but why does that mean searching multiple news outlets to find diverse accounts and reliable information that is not about celebrity gossip or political slander.