Bertelsmann is a multinational media conglomerate. Bertelsmann operates in 50 countries, and its headquarters are in Germany. Its principle divisions include Penguin Random House, RTL Group, Gruner + Jahr, Arvato, Be Printers, and BMG.
Penguin Random House is the world’s largest general interest trade book publishing company.
RTL Group is Europe’s biggest broadcaster of radio and television, which is also the parent to the FremantleMedia movie and TV production enterprise, the largest of its kind outside Hollywood.
Gruner + Jahr is one of the biggest magazine publishing houses in Europe.
Arvato is an international media and communications service provider.
Be Printers is an international group of companies offering printing solutions and communications services.
BMG is an international music company focused on the management of music publishing and recording rights. BMG is the fourth-largest music publisher in the world, based on revenue.
Bertelsmann is a media conglomerate that employs Vertical Integration, which is evident considering its holdings primarily deal with the media, including book publishing, broadcasting tv and radio stations, magazine publishing, a media and communications provider, and a printing solutions firm. BMG could be considered a horizontal integration, because it has to do with music and not the media industry. Bertelsmann’s strategy is all about creativity and creating an environment that fosters innovation. According to their CEO, Thomas Rabe, “Creativity is the foundation of all our businesses, the centerpiece of our value creation. We will therefore continue to invest in and expand our creative businesses.” Another part of their strategy is to aspire to be part of the digitization of media outlets, including watching tv on tablets, using e-readers, and reading magazines through their apps. They way people consume news has drastically evolved over the past decade, making this point a priority for Bertelsmann. Bertelsmann plans to continue growing and expanding their reach and influence. Purchasing BMG Rights Management was a step in that direction. In just four and a half years, BMG is the world’s fourth-largest music publisher, with the rights to more than a million songs. Bertelsmann plans to grow into the education industry, the booming e-commerce business, and integrated financial services, as well as the IT and high-tech sector. Bertelsmann also plans to expand geographically, to South America, India and China.
Although Bertelsmann is a multinational company, I haven’t heard of any of the media outlets. However, Bertelsmann is more of a European company. They have similar European television shows that are also showed in the US, such as The Price is Right and Idol. Bertelsmann is in the top 10 for World’s Largest Media Conglomerates, but I had never heard of them before, which is surprising. However, this probably has to due with the fact that it’s a European company.
For more info on the specific tv and radio stations, magazines and newspapers, check out http://www.cjr.org/resources/?c=bertelsmann