Tag Archives: culture

The Future of the Media

I believe that the media will still be a very strong driving force behind how people get their information in the future.  I think that the new media culture and technology will still have a similar effect, if not a stronger one, on my peers and myself in the future.  Being a Strategic Communications major at DU, I have realized that many of my classes have taught me how to correctly operate social media sites to promote businesses.  Also, as an intern this past fall term, I was in charge of doing majority of the Facebook, Twitter, and blog posts that promoted the festival I was interning for.  A while ago, a major teaching you this line of work was unheard of.  Now, it seems to be a norm throughout many schools (however, they usually call it just Media Studies or Communications). This new major opportunity in colleges leads me to predict that the media will be a very important tool used by all companies in the future, as many are hopping on that bandwagon now.  I think that my peers and I will be using more types of social media outlets and seeing the news on mainly a computer screen in the future.

I think that the future of media and the lives of the future children will be a brighter outlook.  Though I spent most of my time outdoors as a kid and occasionally a computer/video game or two, I feel that the future generation of children will be spending much more time on the newer kid-friendly tablets that they are creating for children.  I will definitely still make my kids play outside, because that is the fun of being a kid, but I think that the new children will be very accustomed to the new technologies since it seems to be a trend that kids 8 years and older have tablets (once saw a 3 year old with an iPad; don’t know the logic behind that one).  The new program that is all over commercials, ABC Mouse, is a testament to how young children are using technology to further their education.  I feel that the new generation of kids will be extremely technologically savvy.

I also predict that many of the social media outlets, such as Facebook and Twitter, will be slowly filtered out to make way for newer and more efficient social media sites.  I also feel that there will be more social media sites in the future, which has the potential to complicate things.

What began as a futuristic way to send and spread information has now seemed to engulf many people’s lives in a swirl of different social media sites. I for see this trend continuing in the future.  I predict that different forms of media (typically technological media) expanding and the print media slowly dissipating. I hope print media does not die out entirely, but I see it fading into the background by the time our generation has passed on.

The Tribune Company

Company: Tribune Company

            The Tribune Company is a multimedia company that operates businesses in publishing, digital, and broadcasting. The Tribune Company owns 23 television stations, 12 newspapers, one radio station, and multiple magazines. In 2010, the company’s revenue was $3.2 billion.


Ownership Map:

  • Radio:
    • WGN-AM Chicago
  • Cable:
    • WGN Americ
  • Television Stations:
    • WPIX-TV (CW) New York
    • KTLA-TV (CW) Los Angeles
    • WGN-TV (CW) Chicago
    • CLTV Chicagoland Television 24-Hour News
    • WPHL-TV (MY) Philadelphia
    • KDAF-TV (CW) Dallas
    • WDCW-TV (CW) Washington DC
    • KIAH-TV (CW) Houston
    • KCPQ-TV (FOX) Seattle
    • KZJO-TV (MY) Seattle
    • WSFL-TV (CW) South Florida
    • KWGN-TV (CW) Denver
    • KDVR-TV (Fox) Denver
    • WJW-TV (Fox) Cleveland
    • KTXL-TV (Fox) Sacramento
    • KSWB-TV (Fox) San Diego
    • KPLR-TV (CW) St. Louis
    • KTVI-TV (Fox) St. Louis
    • KRCW-TV (CW) Portland
    • WXIN-TV (Fox) Indianapolis
    • WTTV-TV (CW) Indianapolis
    • WTIC-TV (Fox) Hartford
    • WDAF-TV (Fox) Kansas City
    • KSTU-TV (Fox) Salt Lake City
    • WITI TV (Fox) Milwaukee
    • WCCT-TV (CW) Waterbury
    • WXMI-TV (Fox) Grand Rapids
    • KFOR-TV (NBC) Oklahoma City
    • KAUT-TV (INDY) Oklahoma City
    • WPMT-TV (Fox) Harrisburg
    • WTKR-TV (CBS) Norfolk
    • WGNT-TV (CW) Norfolk
    • WGHP-TV (Fox) Greensboro
    • WREG-TV (CBS) Memphis
    • WGNO-TV (ABC) New Orleans
    • WNOL-TV (CW) New Orleans
    • WNEP-TV (ABC) Scranton
    • WTVR-TV (CBS) Richmond
    • WHO-TV (NBC) Des Moines
    • WHNT-TV (CBS) Huntsville
    • WQAD-TV (ABC/MY) Davenport
    • KFSM-TV (CBS) Fort Smith
    • KXNW-TV (MY) Fort Smith
  • Newspapers:
  • Classified Advertising:
    • Classified Ventures
    • CareerBuilder
    • Apartments.com
    • Cars.com
    • For Sale by Owner
    • Homefinder
  • Magazines:
    • Chicago Magazine
  • Entertainment:
    • Metromix
  • Subsidiaries:
    • Tribune Media Services
    • Gracenote
    • Zap 2 It
    • Tribune Direct

            The Tribune Company is a multimedia conglomerate company based in Chicago, Illinois. It is the second largest newspaper publisher in the nation. The company was founded in 1847 and only owned the Chicago Daily Tribune. The company continued in the print media industry and began buying other print media outlets. By the mid 1920s, the Tribune Company began expanding horizontally by moving into broadcast media. The company eventually began accumulating online holdings as well. The Tribune Company’s reputable reputation was essential for its expansion and allowed for a synergetic operation.

            The Tribune Company owns several notable newspapers and radio stations. It is surprising and somewhat concerning to think that one company has control over such large media outlets. For example, it is worrisome to think that the Tribune Company can control the content of such popular papers that reaches millions and millions of people. Theoretically, if the Tribune Company had newsworthy information they wanted to suppress or promote, they could successfully do that on a national scale. Additionally, besides these large, well-known media outlets, the Tribune Company owns several lesser-known ones, further expanding its influence. Overall, the Tribune Company has access to an immense, frightening amount of power.