Tag Archives: horizontal integration

Time Warner Inc.

Time Warner is a large multinational media corporation. The company was founded in 1990 as Time Warner and is now the world’s second largest media and entertainment conglomerate (behind The Walt Disney Company). Time Warner was spawned from a merger of two companies, Warner Communications, Inc. and Time Inc. Since then Time Warner has amassed a huge network of companies all funneling money to this mass media corporation.

Ownership Map

Below is a list of the major divisions of Time Warner. They also show some of the major companies owned by these various divisions. If you are looking for a more detailed map click HERE.

  • Owning’s
    • Time Warner Global Media Group
    • Time Inc.
      • Golf Magazine
      • InStyle
      • Money
      • Sports Illustrated
      • Time
  • Warner Bros. Entertainment
    • DC Entertainment
    • Flixster
    • New Line Cinema
    • Warner Bros. Studio
  • Turner Broadcasting System
    • Adult Swim
    • Cartoon Network (Worldwide)
    • CNN
    • TBS
    • TCM (Worldwide)
  • HBO
    • HBO
    • Cinemax
    • MAX
    • @ Max

Time Warner seems to concentrate a lot of its focus on both the TV and Film side of media as well as magazines. They are actually number one in total magazine circulation with about 32,582,300 magazines in circulation all over the world. They are also number two in cable news viewership with 1,040,00 viewers. Time Warner grows and changes constantly. Actually many groups owned by Time Warner have been able to branch off and become strong independent companies, including AOL and Time Warner Cable to name a few.

In 2012 Time Warner made total revenue of $28.7 billion, which is amazing to say the least. Their expert use of horizontal integration, especially, helped them reach this mass income that year. Time Warner spans many media outlets including TV, Film and magazine and each can and has completed the other through various forms of advertising. There TV and Magazine companies can promote each other through advertising as well as both can promote new films owned by Time Warner.

I feel that no matter what I will always be surprised at the sheer amount of money these corporations make in a year. Of course I definitely helped Time Warner reach that with my love of HBO and most Warner Bros. movies but its just amazing when you think about all the money made by these groups. Time Warner effectively promotes it corporations by using other corporations it owns to do so. Its plain to see why Time Warner is one of the top mass media conglomerates in the world and will probably continue to be one for many years to come.

Sources:

http://www.cjr.org/resources/?c=timewarner

http://stateofthemedia.org/media-ownership/

http://en.wikipedia.org/wiki/Time_Warner

The Graham Holdings Company

The Graham Holdings Company (formerly The Washington Post Company) is a publicly traded American media conglomerate founded in 1889 in Washington D.C.. After the sale of The Washington Post newspaper to Amazon.com’s Jeff Bezos in 2013,  The Washington Post Company was required to change their name. Though it would seem that the newspaper must have been a significant source of income, having been the namesake of the company,  that is certainly not the case. Graham Holdings Company currently owns various media include print and online news, TV, broadcasting, education, healthcare, energy production and various web firms, specifically one that specializes in Facebook advertising.

Print and Online News

The Washington Post
El Tiempo Latino (D.C.)
Express (D.C)
Fashion Washington (D.C)
The Washington Post News Service with Bloomberg News
The Washington Post Writers Group

The Slate Group
Slate
SlateV
The Root
Foreign Policy

The Daily Herald (Everett, WA)
The Enterprise (South Snohomish and North King Counties, WA)
La Raza del Noroeste (Seattle, WA)
The Herald Business Journal (Everett, WA)

Post-Newsweek Media
Comprint Military Publications (Newspapers and base guides for military installations in D.C. region)
Fairfax County Times
The Gazette (Maryland Community Newspapers in Montgomery, Prince George’s, and Frederick Counties)
Southern Maryland Newspapers: Maryland Independent (Charles County); The Calvert Recorder (Calvert County); The Enterprise (St. Mary’s County); The Enquirer Gazette

Greater Washington Publishing
SourceBook: Guide to Retirement Living
New Condominium Guide
New Homes Guide
The Washington Post Apartment Showcase

Television

Post-Newsweek StationsWDIV (Detroit, MI)
KPRC (Houston, TX)
WPLG (Miami-Dade and Fort Lauderdale, FL)
WKMG (Orlando, FL)
KSAT (San Antonio, TX)
WJXT (Jacksonville, FL)

Education Services

Kaplan
Kaplan Higher Education
Kaplan International
Kaplan Test Prep and Admissions
Kaplan Ventures

Colloquy
Kaplan Continuing Education
Kaplan IT Learning Center
The Kidum Group
Kaplan Virtual Education
Kaplan Learning Technologies
Kaplan Venture Capital
iProf India, Ltd.

Other

Cable ONE (Owner and Operator of Cable Television Systems)
Comprint Printing
Robinson Terminal Warehouse Corporation
SocialCode
Trove
Washington Post Live

AND MORE!

The Graham Holdings Company showcase horizontal integration because they own a variety of media outlets in different categories. I For example, the owning of Comprint Printing with so many news outlets would maybe be considered vertical, but all media that falls into other, seemingly unrelated categories, like SocialCode advertising, creates a synergy between the different types of media owned by Graham Holdings. It can be assumed that these outlets are being used to promote the more obscure holdings to their consumers, whether that be students, advertisers, or viewers.

I was surprised to see that Graham Holdings (originally researched as the Washington Post Company) did not own more news and online publications. Having been named for a prominent American newspaper, it would seem that this would be their niche. However, I would think that dabbling in so many media holdings would provide greater reach and a chance to build off of each medium, rather than setting them apart. The biggest holding that I found to be surprising and a bit random was the Kaplan and other education products. I have used Kaplan resources all throughout my schooling, and it is interesting to know that they are linked to a medium-sized media conglomerate. The synergy created between these brands makes for a diverse and presumably powerful influence in our society.

Sources: 

Columbia Journalism Review
Graham Holdings
Wikipedia