Tag Archives: #massmedia

The Future of the Media

I believe that the media will still be a very strong driving force behind how people get their information in the future.  I think that the new media culture and technology will still have a similar effect, if not a stronger one, on my peers and myself in the future.  Being a Strategic Communications major at DU, I have realized that many of my classes have taught me how to correctly operate social media sites to promote businesses.  Also, as an intern this past fall term, I was in charge of doing majority of the Facebook, Twitter, and blog posts that promoted the festival I was interning for.  A while ago, a major teaching you this line of work was unheard of.  Now, it seems to be a norm throughout many schools (however, they usually call it just Media Studies or Communications). This new major opportunity in colleges leads me to predict that the media will be a very important tool used by all companies in the future, as many are hopping on that bandwagon now.  I think that my peers and I will be using more types of social media outlets and seeing the news on mainly a computer screen in the future.

I think that the future of media and the lives of the future children will be a brighter outlook.  Though I spent most of my time outdoors as a kid and occasionally a computer/video game or two, I feel that the future generation of children will be spending much more time on the newer kid-friendly tablets that they are creating for children.  I will definitely still make my kids play outside, because that is the fun of being a kid, but I think that the new children will be very accustomed to the new technologies since it seems to be a trend that kids 8 years and older have tablets (once saw a 3 year old with an iPad; don’t know the logic behind that one).  The new program that is all over commercials, ABC Mouse, is a testament to how young children are using technology to further their education.  I feel that the new generation of kids will be extremely technologically savvy.

I also predict that many of the social media outlets, such as Facebook and Twitter, will be slowly filtered out to make way for newer and more efficient social media sites.  I also feel that there will be more social media sites in the future, which has the potential to complicate things.

What began as a futuristic way to send and spread information has now seemed to engulf many people’s lives in a swirl of different social media sites. I for see this trend continuing in the future.  I predict that different forms of media (typically technological media) expanding and the print media slowly dissipating. I hope print media does not die out entirely, but I see it fading into the background by the time our generation has passed on.

The Media’s Future: “Infotainment”?

The new media culture and its ever-changing technology has greatly changed both the way we live and communicate. What began as a mere way to spread information to the public has since been high-jacked with the bombardment of advertisements trying to sell us, not only a product, but a lifestyle. We now see a polarization of viewpoints represented across various different cable TV channels, but even more than that is the selection made available to us. All of these channels cater to an audience wider than ever before (i.e. The ‘Golf Channel’ exists, I kid you not). Any cable subscriber can flip through tons of channels, and this speaks a lot to how far we have gone as a collective society.

Gone are the days in which we spend our leisure time “outside”, a word we are now completely unfamiliar with. The programming itself has become so much more centralized around entertaining the public rather than informing it. As discussed in class, there is the notion that we are collectively ‘dumbing ourselves down’. The evidence as of late would clearly support this argument, i.e. CNN’s ‘Breaking News’ alert when Justin Beiber was arrested.  Even I myself am guilty of this, as an avid reality TV viewer who spent a good majority of his weekend watching a marathon of America’s Funniest Home videos. While watching guys skateboard into rails and end up hospitalized is great and all; it really offers me no sort of intellectual benefit. Am I aware that I should have been reading a book or using my time more productively? Of course. Will this realization change my overall actions in the future? Most likely not, and therein lies the problem. Society’s obsession with celebrities and entertainment speaks volumes about where we are headed.

The future is difficult to predict, as we already know. What I can be certain of is that technology will continue to change at a rapid rate. We are above and beyond where we were even 10 years ago. This ever-changing technology will continue to out-do itself as we progress further. Technologies today are constantly working to be ‘the next big thing’ as companies attempt to actively out-do one another. We have recently seen our phones evolve into smartphones, and then tablets and watches, and even now to smart glasses (i.e. google glass) and this competitive fight to be the ‘top brand’ has only made the general public the “winners” as we stand back and buy every new product out there. This new technology, while engaging and highly efficient, has also come with its fair share of burdens. What used to be the norm was mailing letters to distant relatives, and now we instead Facebook them. What used to be the norm was having face-to-face conversations with friends, and now we instead Instant Message or text them. Just last week my geography professor Dr. Russel Fielding told us about how he facebook friend-ed a native of Tristan Da Cunha (very small remote island off the coast of South Africa) and he spoke to this individual about how our class was learning of the island’s unique geography. To which the islander responded, “Oh how fun! Please feel free to come on by anytime.” Dr. Russell Fielding now plans to create an Interterm course where he will hopefully be able to take a few DU students out there. Had this exchange taken place a mere 20 years earlier, it would have taken months of letters going back and forth. This new instant communication is quite powerful, but also makes us very lazy.

Taking it further, parents often times use an iPad as a parent figure as a means of quieting the child, which may seem like the easy solution for the moment, but this begs the question: Is that really the most beneficial solution for the child?  We see children today receive their own phone at such a young age, and this is a trend that will continue to be monitored moving forward. I would argue that having children rely on technology does more harm than good in that they ultimately learn very little. Since we have google to find any answer to pretty much any question, our actual in-depth understanding has diminished. In order for us to succeed moving forward, it is in our best interest to maintain the appropriate balance. Will society act on this notion? That’s the big overarching question yet to be determined.

News Corp.

News Corporation, whose headquarters is located in New York, NY is in the mass media industry. News Corp. not only has a strong footing in the United States newspaper industry with The Wall Street Journal but also influences international news through their ownership of the largest newspapers in the U.K. (The Sun) and Australia (The Australian).  The influence of News Corp. does not stop there.  They also own FOX Broadcasting Company, which includes not only the FOX news channel in America but also Europe, Africa, Asia, and Latin America, and don’t forget about every station that FOX Broadcasting owns that all fall under the authority of News Corp. The reach of News Corp., like the other big 5 corporations appears to be limitless, spanning across the television, film, and publishing industry while also infiltrating the entertainment and online sector.

Below is an ownership map of the majority of companies that fall under the umbrella of News Corp. For the full list visit Colombia Journalism Review.

TV: FOX Broadcasting Company, FOX Sports, FOX Sports Australia, FOX Television Stations, MyNetworkTVFOX News Channel, FOX Business Network, FOX College Sports, FOX Deportes, FOX Movie Channel, FOX Pan American Sports (33%), FOX Regional Sports Networks, FOX Soccer Channel, FOX Sports Enterprises, FOX Sports Net, Big Ten Network (49%), FSN, FUEL TV, FX, SPEED, STAR, FOX Europe, Africa, Asia and Latin America, FOX MOVIES Asia and Middle East, FOX SPORTS Europe, Africa, and Latin America, National Geographic International Channels (52%).

Print: HarperCollins Publishers (US, UK, New Zealand, India), HarperCollins Children’s Books, the New York Post, the Wall Street Journal, the Times, the Sunday Times, the Sun, 146 newspapers in Australia, Dow Jones,

Entertainment: Fox Filmed Entertainment; Twentieth Century Fox Home Entertainment; Twentieth Century Fox Television; Twentieth Television; Fox Television Studios, Hulu.com (32 percent minority share)

Other: Marketing/advertising: News America Marketing Group; News Outdoor; Fox Library; IGN Entertainment, Inc.; Making Fun, Inc.; Wireless Generation

News Corp. is a conglomerate media company that has tucked inside larger corporations that handle a multitude of different businesses.  Rupert Murdoch who is the founder of News Corp. still plays a major role within the company as CEO and Chairman, along with Chase Carey who is the companies President.  Both of these men are interlocking directorates who are also on the board for The Directv Group Inc. which is a TV Entertainment Broadcasting company.  On June 28, 2012, Rupert Murdoch announced that News Corporation’s assets would be split into two publicly traded companies, one oriented towards media, and the other towards publishing. The present News Corp. was renamed 21st Century Fox and consists primarily of media outlets, while a new News Corp. was formed to take on the publishing division of the company.  Since News Corps creation in 1979 it has and will continual to evolve and expand.

News Corp. is a horizontally integrated company through their diverse ownership across numerous types of media from news to entertainment.  While News Corp. may be horizontally integrated, many of the companies they own are vertically integrated through the ownership of a single type of media.  For example, News Corp. owns HarperCollins Publishers that then owns a number of smaller branches that are all related back to print/publishing media.  For News Corp. it is an endless cycle of ownership and profit.  It is amazing to me the network, or maybe more descriptive, the web, that News Corp. has created for themselves.  They are able to not only influence the news that we watch in America and a number of other counties but also sports converge, the books that are on the shelves and the movies that are created.  I am not surprised by the immense size of News Corp., but I am interested to see if the big 6 corporations will reshape our values and expectations in the future and how they will do it.