Tag Archives: technology

The Future of the Media

I believe that the media will still be a very strong driving force behind how people get their information in the future.  I think that the new media culture and technology will still have a similar effect, if not a stronger one, on my peers and myself in the future.  Being a Strategic Communications major at DU, I have realized that many of my classes have taught me how to correctly operate social media sites to promote businesses.  Also, as an intern this past fall term, I was in charge of doing majority of the Facebook, Twitter, and blog posts that promoted the festival I was interning for.  A while ago, a major teaching you this line of work was unheard of.  Now, it seems to be a norm throughout many schools (however, they usually call it just Media Studies or Communications). This new major opportunity in colleges leads me to predict that the media will be a very important tool used by all companies in the future, as many are hopping on that bandwagon now.  I think that my peers and I will be using more types of social media outlets and seeing the news on mainly a computer screen in the future.

I think that the future of media and the lives of the future children will be a brighter outlook.  Though I spent most of my time outdoors as a kid and occasionally a computer/video game or two, I feel that the future generation of children will be spending much more time on the newer kid-friendly tablets that they are creating for children.  I will definitely still make my kids play outside, because that is the fun of being a kid, but I think that the new children will be very accustomed to the new technologies since it seems to be a trend that kids 8 years and older have tablets (once saw a 3 year old with an iPad; don’t know the logic behind that one).  The new program that is all over commercials, ABC Mouse, is a testament to how young children are using technology to further their education.  I feel that the new generation of kids will be extremely technologically savvy.

I also predict that many of the social media outlets, such as Facebook and Twitter, will be slowly filtered out to make way for newer and more efficient social media sites.  I also feel that there will be more social media sites in the future, which has the potential to complicate things.

What began as a futuristic way to send and spread information has now seemed to engulf many people’s lives in a swirl of different social media sites. I for see this trend continuing in the future.  I predict that different forms of media (typically technological media) expanding and the print media slowly dissipating. I hope print media does not die out entirely, but I see it fading into the background by the time our generation has passed on.

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Addicted to Technology

I don’t think there is doubt in anyone’s mind that technology has been a great asset to our society. Cell phones, the Internet, and many other devices and applications have made life easier and more entertaining. However, this has come at a price. Personally, I can say with confidence that a great deal of my time is mindlessly wasting using technology. In fact, I actually sat down to write this more than an hour ago, but before I could force myself to start, I browsed, Imgur, Reddit, Facebook, Twitter, my email, and various other sites where procrastination is made easy. I hate to admit it, but I am addicted to technology- and I’m sure I am not alone.

Our society’s current addiction to technology is one that represents a larger tend of addiction to entertainment. This can be seen in many aspects of our media, from the sheer number of reality TV shows to our focus on “infotainment” stories in the news. As of now, this trend is one of a negative nature. Rather than focusing on what is really going on in the world, we choose to focus merely on things that bring us pleasure. By no means is gaining pleasure from media and technology a bad thing, but when it causes us to lose focus of some of the more important happenings in the world, it puts us at a disadvantage culturally and academically. I am plenty guilty of this myself. The pursuit of pleasure through entertainment has definitely numbed me to the current events of the world, which is something that I know I need to work on.

If this trend continues to grow, it will affect not only our current generation, but the generations following. And with the rapid growth of technology in our society, I fear that there is no stopping the trend. Thus, because we cannot combat technology, as a society, we must place a renewed emphasis on the importance of knowledge outside of entertainment culture, as well as the importance of activities not involving the use of technology. We must teach our children that entertainment can be found outside of the computer or television screen and that true knowledge is more valuable than trivial pop-culture information. This will not be an easy thing to do, as our obsession with entertainment is deeply ingrained in our culture, but we must at least start to fight this. As far as I’m concerned, it is a necessary battle.

Sources

http://www.reddit.com

http://www.imgur.com

http://www.facebook.com

http://www.twitter.com

http://www.webopedia.com

Media and Technology Today

Throughout history there has been a silent understanding between the media and society, it has been a process of sharing information and knowledge.  When and why did this understanding change?  Today there is a disconnect between the media and society through what the media deems popular news and entertainment and what society wants or might expect to hear/see.  In this class we have learned some of the reasons for this disconnect.  From big media conglomerations and oligopolies, the realization that news can make money, journalist trying to maintain their position as gatekeepers and individuals taking on the responsibility of gatewatching and crashing in order to maintain some authority in an environment that is controlled by those with money vs. those with information.

In my opinion technology is the biggest advantage and disadvantage to the media and also to the individuals using it.  New forms of technology enable us to communicate our opinions and the ideals we believe in but it can also negatively influence those same beliefs.  A mass majority of our time whether in class, at work or at home is spent interacting with technology but how much of the content is informative and valuable?  The majority of media is a distraction from what is truly going on around us.  Yet, this new technology also gives individuals the ability to become their own journalist and share real-time, live information from around the world.  Creating the citizen journalist.

For me it is not about where the information comes from or how the story is uncovered, it is about finding a balance between news and entertainment along with objectivity and business interests.  I want to be an informed citizen but why does that mean searching multiple news outlets to find diverse accounts and reliable information that is not about celebrity gossip or political slander.

technology and the future

Obviously in the past ten years, technology has transformed lives; with YouTube, Facebook, Twitter, Instagram, LinkedIn, and other sorts of new media emerging, people are always connected, sharing, updating, tweeting, posting…you name it. New media has created a tech savvy, but also a tech obsessed generation. IPhones are now considered an extension to the body, never leaving someone’s hand.  Instead of conversing at diner, people are on their phones texting, checking their social media pages. I saw one commercial that describes scenarios where people are missing moments with their children, coworkers, and friends, because they are on their phones.

This commercial is accurate in that people are spending too much time on technology, instead of interacting with the people around them. Apple responded with a commercial which displayed a child obsessed with their IPhone during a holiday gathering, but instead of checking their social media pages, this child was putting together a video of the holiday experience, documenting the family together.

I’m not saying that technology and new media haven’t had a poor effect on youth, but I will say that technology and new media have been used to organize and create change. During the Arab Spring, activists took to twitter and other social media pages to organize, debate, and protest. Social media had a huge role in ending Mubarak’s reign.

http://www.wired.com/magazine/2013/04/arabspring/

As far as the future goes, there will never be a limit. Something new can always be created or invented in the fields of technology. Wearable technology, in the next ten years, is really going to take off, as well as smart kitchens and smart cars. Every year in Las Vegas, there is the Consumer Electronics Show, which displays a number of new technologies. With Google glass, fin, and a number of other wearable tech emerging, the way we interact and complete day-to-day tasks will drastically change. As far as our children, I hope they don’t become as obsessed with social media as our current generation.

The Integration of Technology and Our Lives

Media and society are forever growing. As media evolves, we as a society move with it. I was lucky enough to attend a keynote during fall quarter that was about the growing media technologies we will soon see in households. The speech was giving by one of the high-up professionals that work at NBC Universal. Although I don’t remember his name or exact position, I do remember a little bit he had to say about the future of media.

He talked a lot about the new technologies arising, including Google Glass, which has recently been introduced the public. I agreed with a lot he was saying which ranged from the amazing technology it took to make Google Glass and the ridiculousness of wearing computer glasses. Technologies have grown to a point where instead of using them outside of your day-to-day actives, they have actually been integrated into our social life.

This integration isn’t stopping just yet. At the keynote, they revealed some of the tech being created right now that show this tech and life integration even more. The one that stood out to me was these contacts that act in a similar manner to Google Glass. This stood out to me because all I could think about is putting a tiny computer that close to my eye can’t be safe, but this is a prime example of the integration taking place. I’m constantly baffled by the tech that is being created and it blows my mind that we could even attempt to make contacts that will let us see and search the Internet.

We’re breaking the barrier between life and technology and combining them into this new technological phenomenon that is taking over the world in a sense. This constant integration between our life and the technologies that arise in it, I feel, can be both negative and positive.

We are being consumed. Obsessed with the idea that technology is required to live. Honestly though, in this day and time I couldn’t imagine anyone being completely stable, financially and socially, without technology. Of course you can take an Into the Wild ideal and live alone in the woods but to call that stable is a little foolish. These new media technologies give more immediate and interesting information and are very helpful in that sense. I just wonder if we will ever go to far when it comes to integrating technology in our lives.

An Unpredictable Future

Media is constantly changing, evolving, and growing due to the influence of countless factors.  The media today is nothing like the media of ten years ago and the media ten years from now will be nothing like todays.  While knowing what the media of the future will look like is impossible we can look at how media has evolved up to this point, and how other major influences are currently evolving to make assumptions as to what media might look like in the future.

Technology, in my opinion, is the biggest influence on the media currently.  I believe this because of the power it gives media producers and consumers.  It is rapidly evolving, opening new possibilities for media consumption and distribution.  In recent years technology has given the former consumers the power to produce media and to gatewatch more effectively.  This has taken some of the power to gatekeep from the large media producers.  As technology evolves it will continue to change the dynamic between large media companies and the general public, hopefully for the better.

Over the past 50 years one of the most controversial and influential trends in media is the concentration of ownership.  We are down to so few companies owning most of the media that it is hard to imagine ownership getting any more concentrated.  This past week Comcast agreed to buy Time Warner Cable for $45 billion, formerly the nations two largest cable companies will soon be one.  As greedy companies like Comcast continue to buy out every competitor how long will it be until our Big 5 become consolidated into a single conglomerate?  While the formation of one mega conglomerate is very unlikely, even the consolidation from five to four major media companies would give each company a great increase of power and influence.

Technology and ownership concentration are just two of many influences on the future of media.  Technology has given more people access to information and the ability for the consumers of media to become producers of media.  With this new increase in information and power the consumers can be better informed.  This will hopefully lead to larger concern about ownership consolidation.  The media has a enormous effect on everyone viewing it, and so it is important for the viewers to have an interest in knowing the truth about that media.  As we move into the future it will be increasingly important to be active viewers.  Looking to the future we can only hope that everyone does their part in staying informed and keeping the media working for the people.

Is it Possible to Predict the Future of the Media?

As we have learned throughout this class, the relationship between the media and society has always been complex and multi-faceted. With technological advancements, these complexities have grown exponentially. “News” is seen much differently today than it was seen 100 years ago. Today, journalists aim to “break” the news more so than to “explain” the news. Additionally, media outlets are now look and act like traditional businesses while they used to be considered as their own category: news corporations. Finally, and perhaps most importantly, the term “journalist” is expanding. Widespread and accessible technological advances allow for almost anyone to act as journalists and spread information instantly (citizen journalism).

Considering how much the media has developed in 100 years, it is very difficult to predict the future of the media. It is very apparent that technology will play a primary role; what role, exactly, is hard to determine. Media experts are also unaware of the future of the media. In an article published by The New York Times, Eric Pfanner even stated, “Predicting the outcome of a revolution is a fool’s game” when discussing technology’s future impact on the media. Despite this statement, he outlines a few inevitable facts about the evolving nature of the media.

Firstly, media will continue to digitalize making almost all media digital. Next, the globalization of media will increase and new markets will emerge. The article also mentioned the difficulty of predicting the future of particular media channels. For example, newspapers and the recording industry have been struggling lately. Is television next? According to Pfinner, probably not due to its increasing similarities to the Internet.

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Hopefully the upcoming and inevitable changes will result in more civic participation from members of the society. While the changes in media could also result in isolating and dividing people, ideally, it would work to inform the masses accurately and efficiently. Overall, like Pfinner said, it is almost to impossible to predict what the media will look like when our children are grown, let alone what it will look like five years from now.