Tag Archives: Viacom

Viacom

Viacom is one of the largest conglomerates in the world, containing many popular cable and movie networks.  Here are the following companies that Viacom owns:

Cable Networks

Atom Entertainment

AddictingGames

Atom.com

AtomUploads.com

Logotv.com

newnownext.com

Shockwave

BET Networks

BET

BET Event Productions

BET Gospel

BET Hip Hop

BET International

BET Mobile

BET Pictures

Centric

CMT

CMT Loaded

CMT Mobile

CMT On Demand

CMT Pure Country

CMT Radio

Colors

Comedy Central

Jokes.com

GameTrailers

GT Marketplace

GoCityKids

Logo

AfterEllen.com

AfterElton.com

MTV Networks

MTV

MTV Books

MTV Hits

MTV Jams

MTV2

MTVN International

Flux

Game One

Lazona.com

MTV Boombox

MTV OVERDRIVE

MTV Revolution

QOOB

TMF (The Music Factory)

Tr3s: MTV, Musica y Mas

VIVA

mtvU

mtvU.com

RateMyProfessors.com

Neopets

Nick at Nite

Nick Jr.

Nickelodeon

The Click

Nick Arcade

Nick GAS

Nickelodeon Consumer Products

Nicktoons Network

TeenNick

Palladia

ParentsConnect

Quizilla

Spike TV

Spike Filmed Entertainment

TV Land

VH1

VH1 Classic

VHUno

Vspot

Viacom International Media Networks

Film

Paramount Pictures Corporation

MTV Films

Nickelodeon Movies

Paramount Animation

Paramount Home Entertainment

Paramount Pictures

Paramount Vantage

Viacom Digital

EPIX

TheGodfather.com

iCarly.com

TheLastAirbenderMovie.com

PetPetPark.com

SouthParkStudios.com

Other

Rainbow Group (Minority Interest)

Before exploring Viacom, I had no idea how many companies were running underneath it.  Honestly, I was surprised.  I learned that Viacom is a company that definitely relies on advertising to fund their many channel outlets.  Typically, I think that they air different commercials targeting different audiences on their various channels (for example, airing acne commercials on MTV or airing commercials for new toys on Nickelodeon.)  I also learned, from Viacom’s annual report, that Viacom intakes fees from cable companies, just for being officially attached to the conglomerate.  I think that Viacom is a large enough company already, but it may benefit Viacom if they were to horizontally integrate by possibly picking up some music media outlets as well.  Mainly, Viacom distributes film and television shows to the public via various outlets like Paramount or Cable Television networks.  I think that they do a great job in running their company, but some of their television networks (like MTV channels) are losing their popularity over the years.  They are synergistic in that Viacom works with various tv channels and shows, regardless of the content.  For example, they run Southparkstudios.com, which airs one of my favorite shows of all time.  However, Viacom also airs children’s tv shows on cable television and also iCarly.com, a teen show.  Viacom works well with both adult and children’s content, in my opinion. I feel that since Viacom picked up all of the TV networks, it is really focusing on advertising as a point of business, so that they can fund their projects for Paramount or other movies.  It is good that they do not run legitimate news stations, because I feel that those stations would be riddled with advertising focusing on the consumer instead of informing the public on the actual news.

I got this information from the Columbia Journalism Review and Viacom’s website:

http://www.cjr.org/resources/?c=viacom

http://ir.viacom.com/secfiling.cfm?filingID=1193125-12-471870&CIK=1339947

http://www.viacom.com/